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The Traffic Course
How to Make Google Love You—Or At Least Stop Ignoring Your Texts
The Traffic Course Intro: Core Philosophy (3:46)
Free Tool: Start Your Site Health Check (1:09)
What's In It For Me? (5:19)
A Clear Call to Action (2:28)
The Money's in the List? (4:37)
3 Quick Ways to Speed Up Your Site (9:59)
Your Health Check Results (5:26)
Your Content Footprint: What Are You All About? (8:14)
Foundations Conclusion (1:04)
Hidden Traffic Opportunities and Easy Ways to Optimize Existing Content
Intro to Google Search Console (10:21)
Your Search Performance Report (10:38)
Basic Competitive Analysis (7:50)
On-Page Optimization 101 (6:49)
Authority Outbound Links (5:43)
Rich Data Opportunities (11:33)
Inbound Internal Links (3:46)
Create Custom Images (4:09)
Improving Readability (5:13)
Re-Submitting to Google (5:55)
Link Building 101
Intro to Link Building (1:40)
Active Link Building with HARO (9:39)
Podcast Guesting (10:52)
Passive Link Building (8:16)
The “Unsung” Search Engines You Might Be Overlooking
Own Your Primary Keyword (3:25)
YouTube 1 - Optimize What You've Got (15:38)
YouTube 2 - Re-Purposing Existing Content (9:28)
YouTube 3 - Creating New Content (11:12)
Facebook as a Search Engine (10:41)
Amazon for Content Creators (5:50)
Google My Business - Essential Tool for Local Business! (19:08)
1M Pageviews from Pinterest! Expert Interview (52:20)
How to Create New Content That’s a Hit–Without Wasting Time
Generating New Content Ideas (16:41)
"Bottom of the Funnel" Keyword Inspiration (6:42)
Content Prioritization (9:07)
Content Mapping and Outlining (13:10)
Before You Hit Publish (15:44)
After You Hit Publish (11:43)
It Worked! On the First Page (1:20)
Hello, Traffic Master
Wrap-Up and Next Steps (0:52)
Bonus: Office Hours
Office Hours - Feb. 23 (43:55)
Office Hours - Mar. 2nd (58:12)
Office Hours - Mar. 16th (57:59)
Office Hours - Mar. 23rd (35:22)
Office Hours - Mar. 30th (53:08)
Office Hours - Jul 29 (63:25)
Office Hours - Aug. 11 (65:59)
Bonus: Student Site Audits
Site Audits - Intro (0:50)
Thrive Consulting (16:48)
Bumper Leads (15:52)
Don the Idea Guy (13:18)
GolfDash (13:28)
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The Traffic Course Intro: Core Philosophy
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