The Podcast Growth Playbook

From No Audience to 25 Million Downloads

Get More Listeners

Podcasting is hard.

Most podcasters don't make it past episode 10.

You've managed to push through and keep going. But you're just not quite seeing the results you'd hoped for. You know you could be reaching more people.

A bigger audience means having a greater impact and making more money.

I was there.

My first year of podcasting — 50 full episodes — reached a grand total of 40,000 downloads.

But I'm glad I stuck with it.

The Side Hustle Show started with a $60 mic in the corner ofmy living room and now reaches around 100,000 people a month.


Today it's a 6-figure, location-independent, lifestyle business. And I can run it in just a few hours a week.

Podcasts are great because of their scale and leverage. After all, it takes the same amount of effort to produce a show that 100 people listen to, or one that 100,000 people listen to.

The problem is, it's hard to give away a free podcast!

How can you get people to care enough to tune in?

Climb The Listener Pyramid

The key to growing your show is climbing the Listener Pyramid:

The Podcast Growth Playbook gives you the tried-and-true tactics to turn:

  • Strangers into Listeners
  • Listeners into Subscribers
  • Subscribers into Fans

It took me almost 3 years to reach my first 1 million downloads.

Since then, things accelerated quite a bit. It only took another 3 years to hit 10 million. And we just crossed over the 25 million mark.

With this course, I want to shortcut your learning curve and get your show to a sustainable level much faster.

This is the Playbook I wish I'd had when I first started.

Inside you'll find my most effective ways of expanding and engaging with your audience.

Ready? Let's do it!

Your Instructor


Nick Loper
Nick Loper

With over 15 years' experience in online business, Nick has seen what works and what doesn't in growing extra income streams.

Millions of people visit Side Hustle Nation every year, and 100,000 tune into The Side Hustle Show every month.


Nick and The Side Hustle Show Have Been Featured On:

Course Curriculum


  Intro to The Podcast Playbook
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  From Strangers to Listeners
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  From Listeners to Subscribers
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Frequently Asked Questions


When does the course start and finish?
The Podcast Growth Playbook is a completely self-paced online course — you decide when you start and when you finish.
How long do I have access to the course?
After enrolling, you have unlimited access to this course for as long as you like — across any and all devices you own.
What if I think it sucks?
If you're unsatisfied with your purchase for any reason, contact us in the first 30 days for a full refund.
Who is the course best for?
The Podcast Growth Playbook is best for podcasters who've been running their show for at least 3 months and are committed to podcasting as a business growth channel. We don't cover any of the technical aspects of media hosting or audio engineering, so the course isn't for brand new podcasters. Instead, if you're looking to grow your show, you're in the right place.

Get started now!