The Podcast Growth Playbook
From No Audience to 25 Million Downloads
Get More Listeners
Podcasting is hard.
Most podcasters don't make it past episode 10.
You've managed to push through and keep going. But you're just not quite seeing the results you'd hoped for. You know you could be reaching more people.
A bigger audience means having a greater impact and making more money.
I was there.
My first year of podcasting — 50 full episodes — reached a grand total of 40,000 downloads.
But I'm glad I stuck with it.
The Side Hustle Show started with a $60 mic in the corner ofmy living room and now reaches around 100,000 people a month.
Today it's a 6-figure, location-independent, lifestyle business. And I can run it in just a few hours a week.
Podcasts are great because of their scale and leverage. After all, it takes the same amount of effort to produce a show that 100 people listen to, or one that 100,000 people listen to.
The problem is, it's hard to give away a free podcast!
How can you get people to care enough to tune in?
Climb The Listener Pyramid
The key to growing your show is climbing the Listener Pyramid:
The Podcast Growth Playbook gives you the tried-and-true tactics to turn:
- Strangers into Listeners
- Listeners into Subscribers
- Subscribers into Fans
It took me almost 3 years to reach my first 1 million downloads.
Since then, things accelerated quite a bit. It only took another 3 years to hit 10 million. And we just crossed over the 25 million mark.
With this course, I want to shortcut your learning curve and get your show to a sustainable level much faster.
This is the Playbook I wish I'd had when I first started.
Inside you'll find my most effective ways of expanding and engaging with your audience.
Ready? Let's do it!
With over 15 years' experience in online business, Nick has seen what works and what doesn't in growing extra income streams.
Millions of people visit Side Hustle Nation every year, and 100,000 tune into The Side Hustle Show every month.
Nick and The Side Hustle Show Have Been Featured On:
StartTurning Strangers into Listeners (0:17)
StartOptimizing Your Podcast for Search Discovery (8:30)
StartSpotify Playlists (2:24)
StartCreating Your Podcast Trailer (3:24)
StartOptimizing Episode Titles (6:01)
StartCategories and Rankings (4:24)
StartAdvanced: Podcast SEO Through Google (2:51)
StartWord of Mouth: Yours and Others (6:59)
StartPodcast Guesting (7:42)
StartGetting Featured on "Best" Lists (4:29)
StartPodcasting on YouTube (8:17)
StartPromo Swaps and Episode Swaps (4:02)
StartPodcast Smartlinks (3:19)
StartFrom Stranger to Listener Wrap-Up (0:59)
StartTurning Listeners into Subscribers (0:29)
StartShow Structure and Sound Quality (5:58)
StartTurning One Download into More (3:06)
StartConverting Listeners Into Email Subscribers (9:33)
StartSurveys and Giveaways (2:48)
StartCollecting Emails from a Facebook Group (2:25)
StartListeners to Subscribers Wrap-Up (0:46)